It's news to me

A vital step in getting valuable media coverage for your company is knowing the difference between something that is big news in YOUR world and something that is big news in THE world.

The communication of news that is only big in your world should be limited to your company newsletter and blogs, but you shouldn't fill up journalists inbox's with articles that will simply be deleted.

Know what is newsworthy to the market and match that to a publication that carries this type of news and you will increase your chances of being published.