Focus

There are too many companies in business today that focus there efforts on what their competitors are doing instead of what their customers want. It is an easy trap to fall into because keeping up with the Jones' can appear to be incredibly important, and looking good against your competitors is a highly emotional reaction.

If you want to receive the best levels of service, stick with the companies that focus on you and not on their competitors. If you run your own company, spend more time on learning about your customers and less time worrying about what your competitors are trying to do to gain market share.

Your competitors are important, but not as important as your customers. Leaders focus on customers, followers focus on the leader - which type are you?