Customer choice

Much of my day today was spent in a presentation by Stratus - a company that deals in mission critical business systems. I asked the presenter what they defined as mission critical to a business, to which the answer was, "We don't, our clients tell us what is mission critical."

I had to smile because it was an excellent answer, and I left wondering if it was a genuine example of good business practice or simply good media training. I'm hoping for the former!